The Red Dragonfly brand was founded in 1995. Zhejiang Red Dragonfly Shoes Co., Ltd. belongs to the Red Dragonfly Group. Creating a high-end brand with a sense of history and expressing oriental fashion is the initial dream of Red Dragonfly.
Red Dragonfly advocates the business philosophy of “Brand Opening, Culture and Industrial Development”. With the mission of “inheriting shoe culture, focusing on shoe technology, and creating customer experience”, it is unique, unremittingly digging, researching, and disseminating Chinese shoe culture. Create many national firsts: Establish the first shoe culture research center, edit and publish the first "Chinese shoe culture dictionary", publish and publish the first shoe culture series-"Oriental Footsteps", and hold the first national shoe culture Symposium, the first national shoe culture museum, the China Shoes Culture Museum, a shoe science and technology museum that showcases shoemaking technology and footwear research and development technology, builds the soft power of corporate culture, and creates the perfection of traditional culture and modern industry Combined.
Red Dragonfly has cooperated with famous domestic universities and top European and American scientific research institutions to establish a shoe technology laboratory to conduct human foot mechanics experimental research and footwear testing, and develop and produce China's first pair of sports leather shoes, the first to launch "3D" Measure shoe technology and cooperate with BASF, the world's largest chemical company, to develop high-end new shoes. In 2009, the Red Dragonfly Shoe Technology Lab was first rated as a national laboratory in the industry. At present, Red Dragonfly has the first academician workstation in China's shoe industry.
Since drinking water, Red Dragonfly has always adhered to the wealth concept of “more wealth, greater responsibility”, and has donated more than 50 million yuan to social welfare undertakings such as rural education, disaster relief and reconstruction. Red Dragonfly has been awarded by the Ministry of Civil Affairs In the first "China Charity Award", Mr. Qian Jinbo, the chairman of the company, entered the top 100 list of "Hurun China Charity Entrepreneur" for five consecutive times.
China Shoes Net, November 19th, 268.4 billion. In 2019, Tmall's "Double 11" once again broke the record of transaction value and became another peak of Chinese consumption. And this "Double 11", Zhejiang Red Dragonfly Shoes Co., Ltd. also hit a record high, omni-channel single brand sales exceeded 380 million yuan, ranked fourth on Tmall's "Double 11" shoes brand list, is the only company in Wenzhou Local enterprises. In the opinion of Yu Aifei, the senior director of the "Red Dragonfly" new retail center,
China Shoes Net, October 12th, the green factory is the main body of green manufacturing and plays a vital role in the environmental protection and upgrading of the industry. In October last year, Red Dragonfly Shoes was successfully selected into the National Green Factory and became one of the few enterprises in our city to receive this award. The shoe industry has been widely criticized for its poor production environment. How the red dragonfly shoe industry achieves green production has become the benchmark for the green transformation of shoe companies in the city. The reporter went to find out. walk
China Shoes Network August 06 news, since 2014, Red Dragonfly's revenue has dropped for three consecutive years, and has experienced two consecutive declines in performance after listing, until it eased in 2017, but the performance fell again in 2018 and net profit decreased 48.61%, the largest decline in net profit since listing. Earlier, Red Dragonfly had hoped that cross-border investment would improve performance, but the effect was not good. At the same time, the situation of Red Dragonfly's stores is also awkward.
Contact: Mr. Qian
Company Website: http://kejietieyiweilan.com/red-dragonfly-brand/