From materials and equipment to the scene application, molded How 3D printing technology to accelerate the production of sports equipment?
，改革开放40年，“中国制造”已经是世界上认知度最高的标签之一。 China Shoes Net, December 11th, 40 years of reform and opening up, "Made in China" is already one of the most recognized labels in the world. At the same time that Chinese brands are going international, China's manufacturing industry is also transforming to the upstream of the industrial and value chains. According to the "Made in China 2025" strategy document issued by the State Council, China will basically achieve industrialization by 2025 and enter the ranks of manufacturing power. Among them, intelligent manufacturing is the main direction of in-depth integration of "two industrializations" (informatization and industrialization). China's sports equipment manufacturing industry has therefore accelerated the transformation and upgrading of "China's intelligent manufacturing". Taking Jinjiang as an example, according to the report of the Jinjiang Economic News in December 2018, the number of industrial enterprises in Jinjiang City participating in the CNC generation and intelligent manufacturing engineering regulations has reached more than 48%.
In the process of industrial upgrading, every technological revolution will bring opportunities for overtaking in corners. Specifically in the field of sports brands, the competition between "speed" and "cost" represented by 3D printing has been the focus of recent years. In foreign countries, Adidas , Nike , UA have invested a lot here, and have successively launched 3D printed sports shoes. Domestic sports brands have also begun to transform their supply chains, such as the "Smart Series-High Speed Line" that Anta has put into production, and 3D printed sneakers launched by Peak. However, 3D printed shoes are still a long way from becoming the main force of sports shoes consumption. The crux of the problem lies in the two key factors of "speed" and "cost". After all, in manufacturing, mass production and cost control are pain points that cannot be avoided.
First of all, traditional 3D printing is slow, and the limitation of mass production is the biggest obstacle to the development of 3D printing technology in the manufacturing industry. Therefore, some companies that provide 3D printing mass production solutions have attracted much attention from sports brands and capital. According to Borkin Helen, the founder of Revo Plastics Technology, from the technical principle itself, 3D printing is not complicated, but it is necessary to make hardware, software, and materials synergistic, and quickly produce while meeting the needs of consumers with high precision. Smooth surfaces and sports products with the mechanical properties of sports equipment require dedicated research and development.
Secondly, the high cost of 3D printing is also a key pain point that must be addressed. Cost is a very important consideration when brand owners decide to try new technologies. Some insiders have revealed that for 3D printed shoes that can be purchased on the market, the minimum cost of each pair of soles is 250 yuan for using SLS (selective laser sintering) powder printing technology. Correspondingly, domestic sports shoes are generally priced at about 400 to 700 yuan, and high-cost 3D printing has a high probability to only provide technical blessings for brands, and it is difficult for manufacturers to continue to launch new products with confidence. According to the introduction of molding, they have reduced the price of 3D printing mass production midsole to a level comparable to traditional mold manufacturing costs, which can meet the profit needs of brand owners.
Plastic Technology is one of the few 3D printing technology companies in the market that has the ability to independently develop and mass-produce programmable polymer materials specifically for high-precision rapid printing. For a long time since the development of 3D printing technology, polyurea elastomer 3D printing materials that meet the needs of high-quality sports shoes for high-precision molding processes and shock absorption and resilience cannot be purchased in the market, and mature technologies are controlled by exclusive overseas companies. In the hands, and is exclusively for the partners who purchase the equipment. "Materials are the key to 3D printing technology to create a new terminal manufacturing market," said Bolkin Helen.
Revo shapes the additive manufacturing center.
For inspirational to create "digital production platform" molded technology, it can also require collaboration software automation equipment and materials to build the Trinity systematic tool. Thus, the development of software has a number of "fool-class" features such as integrated management, design assistance, mechanical modeling, surface treatment and remote monitoring, the goal is to reduce learning costs, so that more people can produce one-touch access.
Jin Hailun represents Bor, SCIENCE Revo molded by such a solution is desired, save the traditional sole made long and complicated proofing, mold down, many processes such as injection molding, thereby greatly shortening the development time of the mold and without requiring huge machine tools, distracting noise, and higher and higher labor costs.
For the sports shoe brand, shorten the production cycle will speed up the response speed of the brand on the market, which means that no large inventories in advance of production, on-demand production can save warehousing and logistics cost structure, optimize the entire supply chain operation and maintenance efficiency. At the same time, such as molded technology systematic tool to help produce a new product traditional mold manufacturing can not be achieved. As the lattice parameters of the design, integration design, complex texture design of products. These are products with new functions, new shapes and new features that can only be achieved by 3D printing technology.
At the consumer level, mass customization SKU will provide consumers with more choice. At present, 3D printing has just entered the practical application period, and the industry's attempts have focused on making 3D printed shoes in the same batch. However, with the diversification of consumer demand, popular customization (that is, making more small batches of 3D printed shoes with individual differences under the premise of keeping the total amount constant) may become the next trend. For example, the same type of shoes have different lattice structure and aesthetics match multi-color style, to allow more choice to meet the personalized stimulation frequency and intensity of consumption.
As a 3D printing company that focuses on the joint development and production of hardware, software and materials, Revo Plastics Technology's business has involved 3D printing upstream (programmable materials), midstream (mass production printing equipment) and downstream (brand applications) cooperation) the whole industry chain. Currently, molded 3D printing technology has been in mass production end of the price drops and the traditional mold manufacturing cost about the same range. The cost of the popular customized solution has always remained the same.
At this stage, the business model of Plastic Technology is mainly based on the supporting sales of hardware equipment and polymer materials. There are two main types of customers they face: one is for product designers, industrial designers, and product development engineers who are engaged in polymer product development-related groups to provide product design and development services; the other is for Manufacturing plants help them mass produce their designed products.
TypeE + provides a "design is mass production" quick solution.
In October of this year, Sucheng Technology launched the first commercial industrial-grade high-speed light-curing 3D printer Type E + in China, while meeting the dual needs from design to mass production. Behind this is the "digital photon manufacturing technology" with independent intellectual property rights developed by the company over three years.
According to Bolkin Helen, 3D printed soles using "digital photon manufacturing technology" can achieve distributed rebound performance with only one material, replacing traditional multi-material and process combinations to differently focus on toes, soles, and heels. The point provides accurate high rebound, which greatly reduces the difficulty of design and production of the sole, while greatly reducing costs.
Digital photon manufacturing technology is the key to the mass production of 3D printing.
Type E + achieves the fastest printing speed of 300mm / h, which is 50-100 times that of traditional 3D printing equipment. "In addition to improving efficiency and reducing costs, Type E + has formed its own production model and cannot be replaced by any other method. It has its own anti-subversion barriers," said Bolkin Helen.
After an in-depth study of Nike and Adidas , Morgan Stanley has published a survey of investors. This report believes that technology and automation technology are subverting traditional sports shoe manufacturing. The sports shoe manufacturing industry is undergoing a structural transformation, and this will bring win-win results to consumers and shoe brands.
The application in the sports field is an application field that is highly valued by Plastic Technology. In May this year, their joint sports brand Bimai Sports produced a 3D printed running shoe PaceX with a limited edition of 500 pairs. At the Shanghai Innersect trend show in early December, a trendy shoe jointly developed by Plastic Technology and the tide brand KKtP has also received the collective attention of tide shoe enthusiasts and manufacturers. In addition, they also customize IP derivatives for sports brands, such as multi-material pendants with highly reduced shoe shapes and sole materials.
Bolkin Helen revealed that Plastic Technology is co-developing innovative protective gear with well-known sports brands. Under the premise of providing the same level of protection, it has made breakthroughs in lightweight and breathability. A mass-production version will soon be available.
However, as a pioneer in the field of 3D printing mass production, Adidas has just announced that it will close its fully automated "Speedfactory" next year and return to traditional factories in China and Vietnam. Adidas said that it has acquired the experience of producing running shoes in a short time through the "speed factory", but as existing suppliers adopt automation technology, they still need to use production capacity more efficiently.
It seems, foreign 3D printing equipment and material costs are too high in Bor Jinhai Lun, a short time can not see the rewards are real challenges they face. The integrated solution created by Plastic Technology is developed for the domestic large-capacity sinking market applications.
"We understand the pain points more domestic users, they need to have independent design and development of composite lattice structure design capacity as soon as possible, which is why we were in Beijing and Shenzhen are established to additive manufacturing service center," Boldin Helen said, "after the Spring Festival next year, we will gradually carry out a verification development, small batch production, and training services for the partners. on this basis, we have an efficient and well-known training institutions to develop training courses for the future of training to master the new generation manufacturing technology senior technical staff, we believe that this investment in the future you can quickly see the benefits. "
Prospective Industry Research Institute report predicts that by 2020, China 3D printing materials market will reach 5.7 billion yuan, in 2024 is expected to more than 16 billion yuan. 2020 is also the national second departments jointly issued the "additive manufacturing (3D printing) Industry Development Plan of Action (2017-2020 years)" last year. The plan clearly stated that "by 2020, the additive manufacturing industry annual sales revenue of over 20 billion yuan, an average annual growth rate of over 30%" of the operational objectives.
As more capital and companies to join, technology continues to break through the massive popularity of 3D printing may be just a matter of time. Can refer to a CNC numerical control technology - in the 1990s, the CNC machine tools who brings a major breakthrough in the traditional manufacturing industry, its popularity has gone through the process and then to a large-scale application from the faces obstacles to technology upgrades. Bolkin Helen said, "Any large-scale implementation of new technology will go through a learning cycle. Revo is now taking responsibility for the education market and is catalyzing the explosion of 3D printing mass production technology applications."
In the past ten years, 3D printing has undergone a process from hot to cold to warming in China, and the technological gap between China and foreign countries is gradually narrowing. "At present, many companies prefer domestic equipment instead of imported products. Domestic equipment costs are lower, transportation speed is fast, after-sales can keep up, material supply is stable, and the technology of plastic technology is not different from that of foreign countries. We will continue our efforts. Become an indispensable technology partner and solution provider for the future sports product manufacturing industry, "said Bolkin Helen. ".
On December 12th, Dr. Rev. Founder and CE O Bolkin Helen will be the guest of the 4th Sports Industry Carnival, in the morning "Subversive Application of Sports Technology" closed-door seminar and the afternoon "Sports Technology-Experience Transformation Sub-forum appeared. At the summit, each VIP guest will receive a joint shoe-shaped pendant and brooch souvenir from Rilakkuma Sports and Plastic Technology.
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