Remember the pink diamond shoes of 30 million yuan in the Expo? The brand opens the world's first store on the Bund
，首届进博会秀了一双价值3000万元的粉钻鞋，第二届带来了“无价”的王妃黄金珠宝鞋。 China Shoes Network December 11 news , the first session of the Expo showed a pair of pink diamond shoes worth 30 million yuan, the second session brought "priceless" princess gold jewelry shoes. Today, these two "shoe kings" can be seen by the Bund.
On December 10, the world's first store of jewellery and footwear brand Gina Van opened in the BFC mall on the Bund. This is the world's first offline store of the brand, and it is also the most authentic portrayal of the exhibits at the Expo. The shoes in the shop range from a few thousand yuan to tens of thousands of yuan. Since then, the brand "Shoe King" will be displayed here at each expo.
Opening scene. The pictures in this article are surging news reporter Zou Juantu's "Shoe King" only show not sell
Speaking of Gina Fan, there may not be many people familiar with it, but if you see the introduction, Gina Fan is at the first China International Import Expo, bringing 30 million yuan pink diamond shoes "chuncan" brand, often people are surprised Call "it turned out to be it".
Zhongshan East Second Road Bund Financial Center South District, walk into the gate, you can see Ji Nafan's shop. On the day of opening, many customers went straight to the Expo “Shoe King”.
30 million yuan pink diamond shoes "Chun Can"
Ji Nafan opened the world's first store in Shanghai, completely because of joining the Expo.
In 2018, well-known footwear designer Jimmy Choo (周 杨杰) and emerging jewellery designer Reggie Hung (Hong Dajun) jointly established British luxury brand Gina Van. Make custom jewelry shoes. That year, the brand participated in the first China International Import Expo, and brought a pair of 36-yard pink diamond shoes, set with 10,000 pink diamonds, worth 30 million yuan. So it was a hit.
The "Spring Can" low-luxury version of the second China International Import Expo 2019, the brand side brought a pair of "priceless" golden flat diamond shoes. This shoe is based on the last pair of shoes customized by Princess Diana during her lifetime as a prototype. The upper is covered with diamonds and gold. The shoe body uses 3D titanium printing technology.
Hong Dajun, one of the founders of the brand, told Peng Mei News (www.thepaper.cn) that after the first Expo, Gina Fan's popularity far exceeded their expectations, and also allowed them to see the huge potential of the Chinese market. In addition to the two trade fairs, in addition to allowing them to achieve substantial growth in sales, they have also promoted many business cooperation.
"In this case, why not open a physical store in Shanghai." Hong Dajun said that after the first expo, they had the idea and finally chose the address of the world's first store on the Bund. Come, after inspection, this area will become more and more popular. "Hong Dajun said, at present, they have signed the third China International Import Expo, then the" Shoe King "will also be displayed in the store, all" Shoes "King" only sells.
Almost every pair of shoes has Chinese elements
One of the series "Yunjieyuedi". If you walk around the store, you will find that almost every pair of shoes has Chinese elements hidden or hidden.
For example, the "cloud-level moon and ground" series at the door. Heels are made in the shape of colorful clouds and meniscus. Hong Dajun explained that when he designed these shoes, he thought of an ancient poem, "The clouds and the moon pass by each other." He used the clouds as steps and the moon as the earth. "I thought the mood was very beautiful. , Then try to make a heel. "
Shop shoes. And many of the jewellery dotted on the shoe surface, you can see the shadow of traditional Chinese culture. For example, the soles of flower pots based on the court shoes of the Qing dynasty, with the word "Fu" on the gemstones, or honeysuckle-shaped jewelry. And a pair of black and white ink painting jewelry shoes, in cooperation with the intangible cultural heritage project Luoyang Que Jinxiu, using peacock feathers and gold thread, using silk reeling process to knit the upper ...
"Blue Wave Ripples" Shoes
Hong Dajun said that because of the need to open a physical store, the brand side has repeatedly considered, and the main price of shoes is 7,000 yuan-20,000 yuan. Taking into account factors such as passenger flow and in-store comfort, at present, the shoe testing in the store adopts the membership system, and after becoming the first consumer to become a member, you must first become a member when trying shoes. All customers choose their shoes, and the store will provide one-stop service with reference. At the same time, members enjoy different rewards based on points, such as attending the British Royal Banquet.
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