Malaysian artisans make beaded shoes for many years
，传统纯手工娘惹绣珠鞋需花时间靠多人配合完成，而在追求快速时尚的时代，若要吸引较年轻顾客群，得从改良设计和提高舒适感着手。 China Shoes Net, December 10th , traditional handmade Nyonya embroidered bead shoes need time to complete with the cooperation of multiple people, and in the era of fast fashion, if you want to attract younger customers, you need to improve the design and improve comfort Go ahead. At the beginning of the reform, Hou Fengxun, the successor of embroidered bead shoes, faced many challenges. Fortunately, in recent years, many people at home and abroad in Malaysia have begun to appreciate the value of this traditional craft.
Embroidered bead shoes are a traditional handicraft in Malacca, Nyonya, Malaysia. In the early years, some shoemakers also knew how to make them. Hou Fengyi and her husband's family are not descendants of Nyonya, but the in-law's family is a family of shoemakers, specializing in making all kinds of handmade shoes, including dance shoes, Nyonya embroidered bead shoes, etc., with sophisticated skills.
In his early years, Hou Fengxuan was an advertising designer, working with his husband in interior design in Kuala Lumpur. Until her second son was born, considering that she would grow up with her children and that her parents-in-law were old, she decided to quit her job and return to her hometown of Malacca to develop.
For more than 20 years, Hou Fengxi's in-laws rented an old shop house on Holland Street to run a family business of handmade shoes. In-laws taught embroidery beads to Hou Fengxuan, and she also mastered basic embroidery skills. In 2010, Hou Fengdi founded the brand with an attitude of experimentation. She believes that traditional embroidered shoes lack fashion sense in terms of design and comfort, so she decided to reform it so that young people can accept it.
Had disagreements with elders
"Actually, I didn't like to wear embroidered shoes before. Because traditional embroidery only has flowers and animals, and the color matching and design are a bit old-fashioned. In the early days of the business, I have been trying to think more about design embroidery because younger generation I prefer simple patterns. Some people think that the flower picture is complicated and difficult to match with clothes. "Hou Fengyi said.
During this process, Hou Fengxi and her in-laws had a lot of friction in communication, and even thought of giving up business. The difference in ideas made it necessary for her to adapt and accept each new design.
In 2014, Hou Fengyi's husband also began to learn and inherit the shoemaking technology. Consistent with her ideas, she insisted on transforming the shoe design so that she could focus on designing shoes, sewing and embroidery, and marketing.
Today, the foreign markets of the brand's embroidered bead shoes created by Hou Fengyi are mainly Singapore and Japan, and customers in Europe and the United States cannot take them out for a long time due to the cold climate, and often take time to consider when buying.
Designed to make custom shoes beautiful and comfortable
In addition to embroidery, Hou Fengyi also changed the materials, heels and styles of traditional embroidered beaded shoes. The innovative design was praised by customers for a sense of design and comfortable to wear. To order, customers need to go to the store first, measure the size of their feet, and choose the design style, embroidery, color, etc. they want.
"Traditionally, only Baotou styles have cool colors and ordinary materials, so I added bright colors, and also provided silk materials and sandal design options. As for the heel, we have developed a suitable height to avoid overly affecting comfort and Beautiful, "said Hou Fengdi.
Old customers give motivation
Hou Fengdi also encountered fussy customers, and despite patient explanations, the other party could not compromise. Even so, many customers who have given praise and paid regular visits over the years have become her driving force.
"Customers, like me, understand that the production process of embroidered bead shoes is complex and takes one or two months to complete. They learn to cherish its unique value. They say that they are only used to wearing our shoes, and some customers pass on their shoes to the next generation. These touching stories It makes me feel sorry to give up. "Hou Fengyi said.
Operate a good brand and improve services
Regarding future plans, Hou Fengyi said that she hopes to manage the brand step by step, provide products with reasonable prices, and complete pre-sales and after-sales services to customers. "At present, the store imports Nyonya traditional clothing Gaya from abroad, and customers can match their own style with embroidered bead shoes. In the future, I want to design an embroidered bead bag to make a complete set." Hou Fengyi said .
However, she believes that this plan will take some time to implement, because design and beading take time to test their eyesight. Just like embroidered shoes, machines cannot replace humans. In addition to making, they also need to tinker and flip shoes for customers from time to time, with limited manpower.
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