New Balance (China) Co., Ltd., founded in 2010, is a fashion shoe company integrating development, design and sales. Its retro sneaker brand, New Balance, originated from the home-made leather shoe workshop in southern Fujian in the 1980s. New Balance inherits the spirit and craftsmanship of traditional shoemakers, and blends contemporary young and fashionable aesthetics and lifestyles, a new interpretation of a pair of retro sports shoes and stylish jogging shoes perfectly stitched by "Seiko" and "art". . New Balance is considered a pair of shoes with "artisan sentiment".