Hangzhou Riguan Clothing Co., Ltd. was established in 2011 and is dedicated to serving babies aged 0-6. At present, the company's Dave & Bella brand has design creative teams in France and the United States. Committed to creating a new type of green beauty designed to awaken human beings' awareness of "green" and dusty memories.
Hangzhou Riguan Clothing Co., Ltd
Material: Organic cotton, pure wool and pure cashmere are used as the material to ensure the delicate and sweet visual, and the texture is soft and skin-friendly. Designer team: Dior and many other international first-line brand designers have joined to build the core competitiveness of the brand.
In style: the striped pattern is lively, the style is simple, and the craftsmanship is superb.
In terms of style: consumer groups are more and more discerning on product requirements, and special baby clothes are all hoping that babies can wear their own style and taste. At this point, David Bela is very confident that the new DB product takes less than 30 days from design and development to production and sale. The company provides a spot supply system. Only by taking the initiative and not being controlled by others can it be possible to win. Every year, more than 1,000 styles are available to the market (15-20 new SKUs are added every week).
In terms of price: The company adopts an affordable sales price system. The main spring and autumn price range is 89-239 yuan, the summer price range is 59-168 yuan, and the winter price range is 139-498 yuan.
On the terminal image: the introduction of intelligent facilities to maintain full interaction with the baby. In the display space, the full use of the store space pattern was adopted, and the company independently designed one store and one draft.
On the channel: DAVEBELLA divides online and offline channels to create the same online and offline price system. Products and design are kept in sync, online promotion and offline experience. Currently, it has 1.1 million loyal fans .
In terms of social responsibility: DAVEBELLA people insist on donating blood for public welfare every year, donating love from time to time, and children's welfare homes help children with problems in order to give back to the society.
In terms of management: In the era of developed networks and popularization of smart phones, it is the trend to use the Internet to make brands. David Bella's business is "focus on the extreme quality of products and services" + "quality offline experience marketing". Relying on a strong self-development team and self-production line to ensure timely product updates and a small number of models, DB makes full use of new media: Weibo, WeChat public platform, TMALL's official website and other platforms to directly interact with customers: show customers new product information , Combining with online activities, accepting customer consultation, handling complaints and other more intimate, meticulous and thoughtful services.
Through O2O mode, offline and offline channels are opened to provide customers with a more convenient and time-saving shopping experience. In the near future, customers can quickly and accurately purchase suitable products for babies through online ordering and offline experience. Offline experience and online mailing are also possible. The core of Internet thinking is that everything is based on providing convenience to users.
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