Group profile Hongxing Erke Group was founded in June 2000, is a leading domestic sports brand. The Group currently has two global brands, "Hongxing Erke" and "ERKE". Its products include sports shoes, sportswear and a full range of sports accessories. The group has nearly 10,000 employees, equipped with 19 international shoe production lines, with an annual output of 17 million pairs of sports shoes. In 2005, Hongxingerke successfully listed in Singapore, becoming the first domestic sports brand to be listed abroad. In 2007, Hongxing Erke put forward the brand spirit of “TO BE No.1”, sponsored the North Korean Olympic delegation, and started the internationalization of Hongxing Erke brand with an international brand marketing strategy.
Adhering to the business philosophy of "down-to-earth, extraordinary interpretation", Hongxing Erke has rapidly risen in the domestic and international markets and has achieved outstanding achievements. It has successively obtained "China Famous Brand", "China Famous Brand", "China's 500 Most Valuable Brands", " Top 10 influential brands in the Chinese industry "," Top 500 Asian Brands "," Forbes Asia Top 200 "and other honors.
People-oriented, technological innovation. Hongxing Erke is committed to the research and development and production of professional scientific and technological sports equipment, to enhance high sports performance, and to promote the dissemination and progress of human sports civilization as its corporate mission. At the beginning of its establishment, it established a brand strategy of "leading technology" and established the first domestic It has a complete product research and development and technology research center, and has taken the lead in cooperating with the world's top sports research institutions to establish a domestic top-level biomechanical laboratory. It is the first domestic sports brand led by science and technology. Its independent research and development of GDS ground shock absorption system and other sports technologies are at the leading level in the domestic industry.
Establishing a century-old enterprise and a century-old international brand are the unswerving goals of Hongxing Erke. In order to build the world's leading sports brand, To Be No.1, its spiritual connotation deeply fits the Olympic spirit of "faster, higher and stronger". In the same year, Hongxing Erke fully launched the Olympic strategy, becoming a "Korea Olympic Committee Global Partner" and sponsoring the 2008 Beijing Olympic Games' first gold "48kg weightlifting." In 2008, Hongxing Erke widely cooperated with international high-end sports events, landed in the NBA, joined the La Liga league, and cooperated with the International Table Tennis Federation to sponsor the Qatar Open Championship, laying a solid foundation for brand internationalization and actively moving towards brand internationalization. near.
At the same time, Hongxing Erke actively sponsored domestic and international top tennis events such as the International Women's Tennis Series and the Chinese Tennis Grand Prix to support the development of Chinese tennis. From 2005 to 2008, Hongxing Erke sponsored the WTA Guangzhou Women's Tennis Open; in 2006 and 2007, it sponsored the International Women's Tennis Series for two consecutive years; in 2007 and 2008, it continuously sponsored the China Tennis Grand Prix. In 2009, with the ATP1000 Masters Tournament permanently settled in Shanghai and becoming the highest level tennis tournament in Asia, Hongxing Erke made a big punch and became the official clothing partner of the 2009-2013 Shanghai ATP1000 Masters Tournament.
"Hongye has spread its wings, and it has gone a long way, and its wings have been overwhelmed." In the future, Hongxing Erke will continue to pursue excellence and participate in sports events with a more active attitude. It is committed to supporting and promoting the development of China's sports industry and grasping the history Opportunity, forge ahead, continue to create new glory, work hard to build a world brand, and strive to build Hongxing Erke into a leading global apparel brand.
China Shoes Network August 22 news, recently Hongxing Erke's heavy new product in 2019-Tianshu Qidan, can be described as earning the limelight in the shoe circle ~ Following the first launch of 399 pairs of limited gift boxes in the Tmall flagship store on August 13 After 10 seconds to run out, in response to the enthusiastic call of the fans, the brand side re-emerged on August 21, and the 888 pairs of stocks were sold out again in 10 seconds. Even the 3,000 pairs of pre-sale inventory were snatched within 5 minutes. Empty.
China Shoes Net, August 13th, at 10am on August 13th, the first limited edition of Hongxingerke's latest sports black technology running shoe "Tianshu Qi bomb" was officially launched, priced at 499 RMB, with a super high cost performance, limited to 399 Double, is the masterpiece of Hongxing Erke equipped with the latest odd bomb α-FLEX technology. The popularity has made it officially available for sale in only 10 seconds, and 399 limited-edition gift boxes of the strange bomb black technology running shoes were sold out at the Tmall Hongxing Erke flagship store.
China Shoes Network July 22, July 17, WTA (International Women's Professional Tennis Federation) year-end finals global press conference was held in Shenzhen. It is worth noting that the sports brand Hongxing Erke has become the official sponsor of the 2019 Shenzhen WTA Finals and the only designated sportswear cooperation brand to provide professional tennis equipment for the event. According to China Business Daily reporters, compared with sports brands Anta and Xtep, which are also from Jinjiang, Fujian,
Company Address: Hongxing Erke Group, 2nd Floor, Block A, N-dimensional Space Jingtu Building, No. 1819, Luling Road, Siming District, Xiamen, Fujian
Contact: Marketing Department
Company Website: http://kejietieyiweilan.com/erke-brand/